Developed and maintained brand guidelines to ensure brand consistency in various creative assets.

Designed marketing materials, including email campaigns, printed collateral, and social media assets.

Collaborated with cross-functional teams to develop quarterly marketing strategies.

Oversaw photoshoots to produce high-quality imagery for creative assets.

Designed and distributed company catalogs for print and digital sharing.

Cultivated direct relationships with clients, predominantly sourced through word-of-mouth recommendations, fostering a sense of trust and rapport.

Engaged in in-depth consultations with clients, particularly within the realm of a local slow fashion business with a focus on feminine soft fashion styles, to discern their design needs and align them with their business vision.

Implemented a tailored discovery process, employing a comprehensive questionnaire to gain nuanced insights into the client's business ethos and specific design requirements within the realm of slow fashion and feminine aesthetics.

Generated a diverse array of design concepts, including mood boards, color palettes, typography selections, logos, and brand icons, tailored to resonate with the delicate and feminine aesthetic of the client's business.

Collaborated closely with clients throughout the design process, facilitating iterative discussions to refine design concepts and ensure seamless alignment with their vision and brand identity within the context of the local slow fashion market.

Spearheaded the meticulous refinement of selected design assets, culminating in the delivery of a comprehensive presentation showcasing branded elements and application mockups tailored to resonate with the client's target audience within the realm of feminine soft fashion.

Led branding design for a handmade soap and essential oils brand, delivering a comprehensive set of high-resolution assets in collaboration with Abike Studio in Brooklyn.

Collaborated with Abike Design Studio in Brooklyn to create a website and brand deck presentation for OMA Foundation.

Cultivated meaningful connections with clients within a tattoo studio environment, dedicated to fostering a safe and comfortable space for women and the LGBTQ+ community, ensuring an inclusive and welcoming ambiance.

Conducted in-depth consultations with clients to grasp their vision and values, aligning with the studio's commitment to providing a sanctuary for self-expression and identity exploration.

Orchestrated an artistic exchange with clients, collaboratively crafting brand visuals that authentically represent their ethos while resonating with the diverse identities of the clientele.

Led the development of a tailored branding strategy, translating client input into cohesive visual elements that encapsulate the studio's dedication to inclusivity, safety, and artistic integrity.

Utilized a personalized approach to design exploration, crafting bespoke brand assets such as logos, color schemes, and visual motifs that reflect the studio's unique identity and resonate with its target audience.

Engaged in iterative discussions with clients to refine branding concepts, ensuring alignment with their vision and values while maintaining consistency with the studio's mission of providing a supportive and affirming environment.

Played a pivotal role in fostering a culture of diversity and acceptance within the studio, leveraging branding initiatives to amplify marginalized voices and promote representation within the tattoo community.